theKey smartcard is a great way of buying bus tickets for travel on more. You can top-up your key with bus tickets safely & securely online. It will only take 3 hours for your online bus ticket to load and then your key is ready for use on the bus. You can also top-up your key on the bus and at the more travel shop.


how theKey works

Follow the steps below to get your key, load bus tickets and travel! 

  1. order your key online here
  2. allow 2 working days for your key to arrive in the post 
  3. login online and purchase your bus tickets
  4. wait 3 hours for your online bus ticket to load onto the key
  5. hold theKey for 5 seconds on the bus ticket machine to activate, anytime thereafter just wait for the green light!
  6. enjoy travelling & saving with the key!


bus tickets available on theKey 

Start saving today. Take a look at bus ticket prices on theKey.

view dayrider bus ticket prices on the key here +  

view period bus ticket prices on the key here +


child bus tickets on theKey 

Child bus tickets are now available on theKey. Initially, we only offer the Go South Coast Network bus ticket, which covers travel on more, Bluestar, Unilink, Salisbury Reds and Damory buses.

TheKey is the most convenient way of buying bus tickets, as you don't have to worry about having the right amount of cash on the bus, and online top-up will only take three hours to activate! Providing your key is registered we can also replace your key and bus ticket should you lose it.


Go South Coast - Network zone  
7 day £20
30 day £74
90 day £205


already got a key

Register your details to your key, so that you can top-up online. Registering your key also ensures that should you lose your key we can transfer any remaining bus tickets onto a replacement key.

register a key +


keep me - don't bin me!

Please look after your key and don’t throw it away. You can use the same key card time and time again. Your first key is free, but you may be charged up to £5 for every additional card.


key benefits

At more we are always looking for ways to give you more than just a bus service, so we've teamed up with local companies to give you exclusive discounts on the provision of your key.


The Chapter House

15% off A La Carte menu Sunday evening - Thursday
15% off rooms when booked directly on this telephone number: 01722 412028

Catch the X3 bus to Salisbury & visit The Chapter House for a meal, or you can even stay in one of their rooms!
9-13 John Street, Salisbury


Premier Bites

FREE tea or regular coffee when purchasing any panini from Premier Bites in Poole High Street

Premier Bites is a long established, family run sandwich bar & caterers offerring takeaway service with indoor seating – outside on a sunny day too! Hot & cold food, tea, coffee & cold drinks are all available.


Just Bean Ground

FREE Breakfast Pastry or Danish Pastry with any large or speciality hot drink.


Frieda's Tearoom

10% off all purchases.

Routes m1 and m2 can take you within walking distance of Friedas Tearoom in Stafford Road, Bournemouth up to every 3-4 minutes

Baraca Restaurant

25% off main a la carte menu to all Key Card members when you spend £15 or more. (Valid 9am -7pm every day except holidays)

From Mediterranean to Middle Eastern cuisine, Baraca is the one of the best premier restaurant among Bournemouth restaurants. Baraca is truly the place to eat and dine in Bournemouth and close to Bournemouth's seafront and town centre.

Amaretto Restaurant

2 for 1 on Pizza, Pasta and Salads, when you dine at Amaretto restaurant any time, except on Saturdays.

Amaretto Italian Restaurant serves good food at affordable price and changes seasonally. Perennially busy, Amaretto is a key destination for everyone from weary shoppers to business people and club goers who flock here to sample reasonably priced, classic Italian dishes.


Co-wheels car club

no joining fee & £20 driving credit

Join Co-wheels community car club completely free (usually £25) and get £20 driving credit on the house as well…simply use promo code “MOREKEY” when you sign up! You can even save space in your wallet by using your existing key for Co-wheels too...


Hawkin's Bazaar

10% discount off all full price items

Hawkins Bazaar is the perfect place to stock up on kids presents. You'll find something for all ages! 10% discount available in the Poole store.


PCs made simple

15% discount on labour for PC repairs  

PCs made simple are a family run IT business based in Poole who pride themselves as being Genuine - Fair - Accommodating to all customers. They specialise in PC and laptop repairs, back up and business support. Check them out for the full list of services available.


The Canvas Printing Company

Buy one canvas, get a second of the same size of smaller for half price

The Canvas printing company are based in the Dolphin Shopping Centre in Poole and specalise in taking your photographs from memory cards, usb sticks, mobiles or photos before framing and printing them on canvas in just one hour. Other services offered are printing images on photo paper,  restoring photographs, creating photo collages, design and converting photos/slides/film to dvd.

Catch any bus into Poole Bus Station, wander into the Dolphin Centre and find them opposite Beales.



Spend £60 or more and get a £5 PamPurredPets Gift Voucher

PamPurredPets is one of the largest independent high street pet store chain, who aim to enhance the well-being of pets by supplying quality products at competitive prices from clean, hygienic surroundings with friendly, qualified staff. They have stores in Parkstone, Kinson, Ferndown and Ringwood plus many others.



12.5% off all Deer Antler Dog Chews (offer not valid from 1-31 December)

Dogs instinctively love our chews, everyone's talking about them. Dog-tired of chews not lasting? Visit Staglers website and find natural chews that will last weeks.


Farmer Palmer's Farm Park

10% discount

Farmer Palmer's is an award winning, family run attraction just outside Poole, Dorset, offering a fun-filled day great value family day out. Open every day during October, November and December. Monday to Friday is often quieter at this time of year and is therefore ideal for toddlers and mums. Catch the route 40 bus from Poole or Swanage, which stops just a short walk away.



Lighthouse - Poole's Centre for the Arts

£1 off cinema tickets – not to be used with any concession or other offer

The Lighthouse offers entertainment and events for everyone including a cinema, showing the best blockbusters, independent and art house releases. Catch any bus to Poole Bus Station and the Lighthouse is directly opposite.


Rockley Watersports

Get 10% off all watersports booked

Rockley Watersports offer a variety of activities including sailing, windsurfing and powerboating from everyone from beginners up to instructor level. Based in Poole they are ideally siuated to make the most of the surrounding waterways.


Sorted Surf Shop

£25 for a group lesson instead of £30
£15 for 2 hours hire of surfboard and wetsuit at £20

At Sorted Surf School you can be assured of the highest standards of coachuing, safety & equipment. All the instructors are fully qualified surf / SUP coaches & beach lifeguards.
They can offer professional surf coaching for all abilities ranging from a first time novice to a more advanced level rider. Their purpose built surf school is based directly in front of Europes first and only artificial reef on the award winning beaches of Boscombe, Bournemouth, providing the perfect environment to learn to surf and SUP.

Catch any m2  bus to Palmerston Road, Boscombe and then it's a short walk to the Sorted Surf Shop.







theKey is our smartcard which allows you to buy your bus ticket in advance online.

find out more +

mobile app


You can download bus tickets directly to your phone with the clickit2ride mobile app, just buy, show and go!

find out more +