more, more, more

our heritage

The origins of morebus can be traced back to 1916, when a bus company called Bournemouth & District Motor Services was founded; this became Hants & Dorset Motor Services in July 1920 as the network of routes expanded. Hants & Dorset was always highly regarded for offering a reliable and friendly service. The Southern Railway bought into the company in the 1930s and Hants & Dorset became state owned in 1948. From 1 January 1969 Hants & Dorset became part of the National Bus Company, and in 1972 the bus livery was changed from the longstanding and familiar green to poppy red. Hants & Dorset was broken up into smaller units from April 1983, one of which was the Wilts & Dorset Bus Company whose area of operation included the present morebus network. The Wilts & Dorset Bus Company was bought by its local management team in 1987, and has been part of the Go-Ahead Group since August 2003. The more brand, with its distinctive blue livery was first seen on the Poole - Bournemouth routes in 2004, and has subsequently been rolled out across the network.

We've invested heavily in improving the face of bus travel with new innovations such as on board wifi and usb charging points for customer use. Not only have we enhanced the on board experience, we have introduced new methods of buying tickets, which makes it quick and convienent for all.

more bus hold a strong working relationship with Bournemouth University for who we operate UNIBUS, which is a bus service not just for university students but also for workers, shoppers and local residents. 

We also operate the ever popular Purbeck Breezer and New Forest Tour routes, which offer visitors and locals alike the opportunity to experience stunning scenary and the beautiful countryside of the Isle of Purbeck as well as our National Park. 


more heroes

Diversity and inclusion make for a successful business and a happy connected workforce. We take pride in training our drivers up to PCV standard and we provide additional training, ensuring they are equipped to offer the very best customer service too.

Our staff our encouraged to go the extra mile and our monthly more hero scheme allows us to recognise them for their dedication to our customers. If one our team has gone the extra mile for you, why not tell us about it and make their day!

To nominate your more hero, fill out the survey here!

norminate my more hero +

click here to meet the team +


accessible for all

We take very seriously the need to make it easier for those of you with mobility, sight, or hearing difficulties to get around on our buses and use our website too. Our websites are equipped with Speak me + technology to help the visually impaired. The software can also translate into many different languages.  

We also provide large format printed timetables for the visually impaired.  

All buses are low floor and easy access - and we have spaces available for wheelchair users. Our friendly drivers are always happy to assist.  In the absence of national guidance, we can only carry mobility scooters below a certain size on our easy-access buses.

We also provide Helping Hand + cards to those with hidden disabilities to discretely tell the driver that they may need a bit of assistance on-board. 



contact us



01202 338 420


The more shop

Poole Bus Station

Monday-Friday 0900-1700
Saturday 1000-1400
Sunday & Bank Holidays closed